With social media sites like Linkedin and Facebook changing the way we keep in touch with business associates and personal contacts, almost every person you meet can lead to an invitation for a "friendship" on one of these sites.
While this connection may not seem significant, big companies are finding otherwise, according to Business Week. In recent research studies, these companies began looking at how employees relationships on social networking sites can actually speed the flow of knowledge and increase profitable ideas coming into their business.
Advertisers are also looking to these “friendships” as a tool to learn more about their customers. They are finding, for example, that if you buy something, there's a better-than-average chance that your “friends” on social media websites will buy it too; leading to targeted messaging and advertisements. Ultimately, companies will use this information to sell more products and drive more revenue. Just another added bonus to having lots of “friends.”
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